Opportunities in Business Accounting Software

Opportunities in Business Accounting Software

COMPUTER now it has become mandatory equipment many small and medium size businesses (SMBs). However, it turns out, this does not mean that SME entrepreneurs have utilized computers to manage their finances in order to be more presentable.
The proof, though there is no official data, the Chairman of the Software Association of Telematics (ASPILUKI) Djarot Subiantoro view, number of users of the software (software) accounting is still small.
In addition to large-scale enterprises, SMEs have only partially adopted the accounting software. According Djarot, many medium scale enterprises with turnover between $ 1 billion to $ 10 billion per month using this software.
This condition provides a significant opportunity for local software makers. Moreover, according to Fuad Basymeleh Fadil, founder of PT Zahir International, in there no less than 40 million SMEs could be the accounting software market.
Players still slightly

In addition, players in the accounting software market, primarily targeting the SME segment, not too much. Yes, there are now about 20 accounting software. "But, targeting medium scale, currently only about three companies," said Agung Mas Sachli, owner of Integrity Makmur Mandiri, manufacturer of accounting software FINA brand. Agung Mas admitted, FINA including middle-class players. Competitors is Accurate and Zahir Accounting.
Meanwhile, ASPILUKI noted, there are six companies that make accounting software for SMEs. "Because the land uncultivated high user growth accounting software is around 20% each year. Fixed but the number of producers," said Djarot.
But, the entrepreneurs who entered the software market accounting should be prepared to face many challenges. Mas Court itself says that there are several reasons that make SMEs are reluctant to use accounting software. First, not many SMEs who use the services of an accountant. Secondly, there is no clear benchmark of the standard price of accounting software.
Accounting software prices can range from tens of thousands of dollars to tens of millions of dollars per package. "Competitors are put there a package price of $ 1 million for one user. There is also a Rp 5 million per package for use up to 20 employees," said Agung Mas.
The problem, until now, no party wants to evaluate and compare the advantages and disadvantages of each software package it. "So for businessmen, especially those who do not understand IT, purchasing accounting software such as entry into the wilderness," he continued. Third, many employers still believe, the more cluttered the books, they would be more secure to avoid taxes.
However, neither the Court nor Djarot Mas confident, with the application of strict standards of current tax, within one or two years, the number of medium-sized firms that use accounting software will increase rapidly.
To anticipate this, Djarot suggest immediate accounting software company developing products to have value as a plus rather than just profit and loss calculator software.
"Manufacturers have to creatively complete accounting software with business applications and other management that can help a business decision," said Djarot. In short, said Djarot, it must be a software business solutions for the wearer.
ASPILUKI itself is currently being intensively educating medium scale companies to use accounting software. "We say, do not look at the cost, but look valuenya," said Djarot.
Meanwhile, Fadil reminded that businessmen dare software also provide after sales service to its customers. With this assurance, the users would have felt more comfortable.
Both Djarot and Mas Agung said that the condition of the current crisis does not affect the use of accounting software. "On the one hand there's an industry collapse. But on the other side there are still growing. Lives how manufacturers view and take advantage of these opportunities," said Agung Mas.
Mas Agung said, now accounting software FINA published since 2006 have penetrated most of the Jakarta and Surabaya. "Currently we have 600 customers with a turnover of about USD 300 million per month," said Agung Mas.
FINA product itself is available in two packages. First, the price of USD 17 million for the three users. Second, the price of USD 29 million for the six users. "In times of crisis, the price of USD 29 million is even more demand," he added
Agung Mas admitted, since its launch in 2006, the basic features of the FINA has not changed much. However, extremely flexible feature FINA adopt changes such as changes in tax laws.
Meanwhile, the price of the package between one million to tens of millions of dollars, Zahir Accounting has to pick up thousands of customers. Deal with the crisis, Zahir launches Freedom Zair, ie accounting software packages are sold with a prepaid rental system.